The Visual Message in Presentations

Effect of Composition in SlideWhen people look at your presentation slides, they don’t only read the words, numbers and graphs, but they also absorb information from the composition, the shapes and the colours. Most of this happens unconsciously – this information from the visual elements speaks directly to the emotions. Advertising professionals know how powerful these unconscious messages are, so they use them extensively. Artists and photographers also use guidelines to achieve a strong visual impact.

So, why not do the same in your presentations?

“We have gained more understanding of the impact of pictures, got new useful ideas, and a lot of inspiration.”
- Laurens van de Vijver, Business Development Director, Tetra Pak Nederland

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